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The Office And Home website is designed to provide you with information and tips on a wide variety of topics related to activities most often identified with the office environment as well as activities having to do with home-based businesses. If you have any questions, comments or corrections regarding the site’s content, please let us know via the Comment Box found towards the end of this page.

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If you own a home business, I think you will agree with me when I say that, the more information you can get to improve your business, the better your chances of selling more your products and/or services, which ultimately supports business growth and real success.

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Hi, I’m Tony, the admin of this website. I reside in Central New Jersey in the USA and my background is in professional sales with a big chunk (32 years) devoted to real estate sales, as a sales associate and broker, mortgage broker and mortgage lending representative. Please see my profile page for more background information.

Our main goal on this website is to bring you information relative to the home-based business industry and the various tools, products and services found predominantly in this business type. We will make our best efforts to bring you information in a manner that is easy to read and understand, but with emphasis on topics of importance to anyone considering a Home-Based Business as an additional income source.

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That having been said, we hope you find the content useful and that you come back to the Office And Home website on a regular basis. Please take your time and browse the pages of this website and send any feedback or get answers to any questions by utilizing the comment box below. Also make sure to select one of the FREE Information Products in the right side panel before leaving. They were created in an effort to save time and reduce costs for you, our valued reader and supporter.

Ultimately, your thoughtful and informed decisions in selecting the area (niche?) of Home-Based Business ownership best suited to your talents is what will propel you to a successful Home-Based Business career; and because that is the most important thing to you it is an outcome we’d be proud to have played a small part in. We hope you like Office And Home and welcome you back as often as you’d like. Thanks!



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The Right Content for Your Email Marketing

Email marketing may include sending email advertisements to a large distribution list, publishing and distributing an e-newsletter and sending informative emails with a soft sell approach to encourage recipients to make a purchase or visit your website. Whether you opt to utilize one or all of these email marketing techniques, you will be faced with one specific dilemma and that is writing the content which will appear in these emails. This is critical because these emails may be the first impression potential customers are receiving for your products and services. Superior content will give the potential customers a good first impression which may make them more likely to purchase your products or services. This article will discuss some proven techniques for ensuring the content you use in your email marketing campaign will reap the maximum benefits.

The importance of hiring a professional writer to assist you in your email marketing campaign cannot be stressed enough. It is one of the most critical elements to the success of your campaign. You may be a decent writer or you may have a staff member who you think can do a good job creating the content for your email marketing but unless you or your staff member is a professional writer by trade, the quality of the work will likely not be of the same quality as a professional can produce. This can be very damaging especially if your competitors are hiring writers to create their content. Your emails will likely not be viewed as favorably as the emails written by professionals.

The content you decide to include in your email marketing efforts is largely a matter of personal preference but there are some methods which have traditionally been more successful than others. The type of content which may be effective often includes informative articles, short useful tips, links to relevant websites, advertising for complementary products and even some subtle forms of advertising which are meant to persuade the recipients of the email to either make a purchase or visit your website.

Full length insightful articles which are likely to be of interest to the members of your email distribution list are an excellent idea for your email marketing campaign. These articles are a good idea because they will likely contain information which the recipients of your email will appreciate. Additionally, these articles give you the opportunity to include information about your products or services in the copy of the email. This can be a subtle form of advertising when it encourages the recipients to purchase a product or service or visit the website without actually asking the recipient to do so.

Short product reviews can also be very useful and helpful when you include them in your email marketing campaign. These reviews can help to attract a great deal of attention especially when the reviews focus on the products you offer and provide favorable reviews for these products. This type of information can either be subjective in nature or can remain objective by simply specifying the features of the products and offering other concrete pieces of information as opposed to opinions of the products.

Advertising is often a quite important part of an email marketing campaign. This advertising may either be direct or indirect in nature. Direct advertising may include banner ads or other graphical advertisements which encourage website visitors to click through the link to reach either your website or a sponsor’s website. Indirect advertising may apply to content in the copy of featured articles which subtly encourage visitors to make a purchase or visit your website. The indirect marketing in an email marketing campaign is usually supporting the products or services you offer while direct marketing will likely promote products and services offered by sponsors who paid to receive advertising space on the email. Email recipients are usually well aware these graphics are part of an advertisement and will choose to click on these links when they have an interest in the products or services being offered.