Multifaceted email marketing
If you are already engaged in promoting products and services via email marketing you may already realize the potential this type of marketing holds; and if so you probably also realize that it is not reasonable to expect your business to thrive with email marketing as the only marketing strategy you opt to utilize. Of course this is not unusual since most businesses do not typically have a great deal of success unless they make the decision to incorporate more than one marketing type into their overall marketing strategy. With such other marketing options in mind, this article will examine a few of these Internet marketing alternatives which have, and can be used, in conjunction with email marketing.
Email marketing in itself can be multi-faceted in the sense that it may include sending out mass emails, distributing digital newsletters, creating relevant website content, and even offering correspondence courses via email. Implementing only one of these email marketing strategies may result in a small increase in either website traffic or sales, but implementing more than one strategy at a time can create a more significant effect.
Similarly it is definitely worthwhile to incorporate other types of Internet marketing into promoting your business on the Web if you are not already doing so; because this can help you to enjoy a greater degree of success if you apply the strategies correctly. Some of the other types of marketing strategies you may wish to employ include placing banner ads, participating in industry related message boards and starting an affiliate program.
Banner ad placements
Of the other types of Internet marketing available, placing banner ads may be the most expensive option. In many cases your business will have to pay another website for the privilege of placing your banner ad on their website. Choosing a website which sells products which complement, without competing with, your business is worthwhile. However, there are some free options for banner ads including exchanges, as long as you are not required to place more than one banner ad on your website for each time your banner ad appears on another lineup, as doing so can create a very crowded and confusing site with will drown out any content you provide.
Additionally, such agreements could compromise your ability to control the type of website(s) your banner advertisements are displayed on; and for this reason it is worthwhile to pay for ad space so you can have more control over where your banner ads are displayed.
Participation in industry-related forums can be another way to promote your business online. Message boards are online meeting places where individuals who share a common interest can get together to discuss those interests as well as pertinent issues in addition to asking and answering questions from each other. Most message boards allow users to place a link to their website in their signature line. If you regularly participate on an industry-related message board and include a signature line with a link to your website you can reach a high concentration of members of your target audience.
Message boards & affiliate marketing
When using message boards to promote your business it is very important to follow all message board guidelines and to avoid techniques which may be deemed as spam, such as posting your link when it is not appropriate, introducing off-topic information, blatantly promoting a particular product/service, or inserting hyperlinks where they are not welcomed or acceptable.
Last, but certainly limiting the number of marketing options to those mentioned here, is the affiliate marketing program which is another type of online marketing that can be used in conjunction with email marketing. Affiliate marketing involves allowing website owners to place advertisements for your business on their website. These website owners are known as affiliates, and each time one of their advertisements causes an Internet user to click through the advertisement or purchase an item, the affiliate is compensated by the merchant (in this case, you of you are the one providing links and banners) who created the product/service to which that clicked link leads.
This compensation schedule makes affiliate marketing incredibly cost effective. Essentially you do not pay your affiliates unless the advertising generates a specific reaction from Internet users such as making a purchase or generating website traffic. The amount of compensation should be determined beforehand and may be based on a flat fee or a percentage of the sale. Business owners have to embed code into the affiliate ads to determine which ads are generating profit or traffic so they know which affiliates to compensate, but this information is also useful for determining which advertisements are most effective.
More marketing methods
The above marketing types are a few additional options business owners and entrepreneurs can use to compliment their email marketing efforts on the Web and fine tune the overall marketing strategy. Other marketing types which we do not have space or time to discuss in this post are Article Marketing, Niche Marketing, Blog Marketing, Video Presentations, Pod Casts, Network Marketing and Multi-level Marketing (MLM), among others. Simply do a search for any of these other marketing methods if you need more information. Good luck!