Elements of a Responsive Subscriber List


Reaping rewards

Every online business that provides great service to generate satisfaction among its customers will likely reap rewards from the time, energy and dollars it invests in such an effort; because as each and every customer derives satisfaction from products and/or services provided by a particular business, there is a very good chance the customer will become a returning customer, buy again and, in many cases, recommend that business – your business if you provide the satisfactory product or service – to other people which, in most cases, could generate additional business for you and your site.

And as more traffic is driven to your site, you will certainly have the opportunity to entice many of them to subscribe to your mailing list (opt-in or subscriber list). This is the type of list that invite website visitors to participate in free information and product campaigns in exchange for their agreement to receive promotional materials such as newsletters, catalogs and other such materials designed to keep them updated about your site or your product niche. Such promotional materials are sent via email to list members at different time intervals.

When using email as the vehicle with which to market and advertise your products and services, as well as your brand, you eliminate the need to incur high costs and expenditures, because – let’s face it – mail is free, and if you can manage to create your own promotional and advertising messages you can also save a bundle of money. With an opt-in or subscriber list, you can be pretty sure that what you are sending out is received, viewed and read by subscribers and not simply deleted. Since they have signed up for service and have consented in receiving it, you should have no problem getting them to open and read your email messages.

Promote to a captive audience

This also means that there are constant reminders to your subscribers about the products and services you offer, as well as any new products, promotions and special-deal campaigns you are having. Of course there is always the increased chance that existing subscribers will forward your new product and special-deal information to other potential customers as they tell their friends and families about you and your site. Keep in mind, though, that a subscriber may unsubscribe when they feel that they are not getting what they signed up for or expected. So it is important to insure that they are satisfied with your opt-in marketing strategies while you keep them excited in receiving your newsletters and catalogs.

In the following paragraphs we discuss a few ideas that could help you build a list of subscribers who might just be as eeager to receive your promotional material, as you are eager to send it to them.

Make your promotional materials interesting and fun while trying to use a little creativity; but not too overly artsy; but build around what your product/service is about. For example, if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for; this way, you can stay one step ahead of them all the time, and you will be their bearer of new (great) tidings. They will be eager to receive what you are sending them because they know you always have fresh and new things to share with them…

…More list-building ideas

Write good articles that can be very informative , but light at the same time. If subscribers enjoy your articles, they will go to your site by clicking the links that you will put in your newsletter to read some more; and you can also provide articles designed to connect with many people. Be diverse in your articles. Put something humorous, then put something informational, then put something which consists of both.

Are you wary about quality articles because you don’t like writing? No problem, because there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters. The money you pay for your articles are will be justified by the many sign-ups and the potential profit from sales you will get.

Create and send an ebook to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free! You can write about anything informational and helpful to your subscribers; things like manuals and guides, for example, among many other things. This ebook could be used as a reference for many of your subscribers.

Share this ebook with everyone; even other sites. But just make sure that they don’t change the links in your ebook that were created to drive traffic to your site. If you want, you can always get others who specialize in article writing to write them for you just like they were your own articles. Your investment once again will be justified by the great marketing this will generate.


The eCoupon discount

Add ecoupons to your newsletters that will give them access to special discounts; and put a control number in your ecoupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive the newsletter in anticipation of what you are promoting next.

All that having been said, if your subscribers can derive benefit(s) from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with promotional messages, links and banners that will annoy your subscribers.